Live life, not thinking
Think, ‘NEXT TIME!’
The next time, try
a 100% pure linen
Indigo linen denim, strengthened with leather,
We’ve created timeless styles that you can hand down for generations:
Discover a healthy new denim
for a better way to live
Softer than cotton denim
Sustainably and sanitary
This is the world’s coolest denim,
to travel or work from home.
Uniquely combining character and luxury replacing harmful cotton
Cotton has a stained past
We can’t erase history
Let’s return to LINEN
45 YEARS OF DRINKING WATER
That’s how long it takes the average person to drink 10,000 liters of water.
This year, there’s might be 22 cities without enough drinking water because of cotton cultivation.
Here’s something else that takes 10,000 liters of water
What else aren’t they telling us?
Maybe the fact that Linen grows with natural rainfall and doesn’t need pesticides.
We need to respect our land and especially the fresh water we drink and bathe in.
Thousands of years before cotton, linen has always provided us with healthy comfort and durable utility.
Our linen denim won’t help you get rich or save the planet but it can help you live life.
FRONTIERSMEN IN BLUE JEANS SOUGHT RICHES
They disregarded the long lasting effects on indigenous well-being.
We’re still hard at work or mining and we still travel, but we do it with data and in planes, or sometimes we have to work from home.
5-pocket jeans have proven that
style doesn’t need a revolution
That’s not the problem
Re-think our denim
for future generations