Cotton has a dirty secret, it’s definitely NOT cool
oh, & Leather? It’s better than Pleather (the ‘P’comes from Petroleum)
Discover the coolest denim, airiest, longest lasting, sustainable, antibacterial & yes,
THE MOST RESPECTFUL REPLACEMENT to 100% COTTON
Time to Re-think what our denim can do for you & for future generations
Uniquely combining character, healthiness and luxury replacing harmful cotton
Timeless design and practicality, constructed using long lasting luxury materials
This is the world’s coolest denim, to travel or work from home
Here’s something that takes 10,000 liters of water
The average person 45 years to drink 10,000 liters of water. The average tee shirt and jean do as well.
AWARENESS AND RESPONSIBILITY
We need to respect our land and especially the fresh water we drink and bathe in.
Thousands of years before cotton, linen has always provided us with healthy comfort and durable utility.
Our linen denim won’t help you get rich or save the planet but it can help you live life.
Surprisingly cozy and softer than cotton denim
5-pocket jeans have proven that style doesn’t need a revolution
That’s not the problem
We need a Re-think of your next denim
for future generations