Live life, not thinking   

‘WHAT IF?’    

Think, ‘NEXT TIME!’

The next time, try

a 100% pure linen

DENIM

Indigo linen denim, strengthened with leather,

We’ve created timeless styles that you can hand down for generations:

Find out why your next denim should be made from pure linen

Discover a healthy new denim 

for a better way to live

Surprisingly cozy

Softer than cotton denim

Sustainably and sanitary 

This is the world’s coolest denim,

to travel or work from home.

Uniquely combining character and luxury replacing harmful cotton

Cotton has a stained past  

We can’t erase history

Let’s return to LINEN

45 YEARS OF DRINKING WATER

 That’s how long it takes the average person to drink 10,000 liters of water.

This year, there’s might be 22 cities without enough drinking water because of cotton cultivation.

Here’s something else that takes 10,000 liters of water

What else aren’t they telling us?  

Maybe the fact that Linen grows with natural rainfall and doesn’t need pesticides.

AWARENESS

AND RESPONSIBILITY

We need to respect our land and especially the fresh water we drink and bathe in.

Thousands of years before cotton, linen has always provided us with healthy comfort and durable utility. 

Our linen denim won’t help you get rich or save the planet but it can help you live life.

FRONTIERSMEN IN BLUE JEANS SOUGHT RICHES

They disregarded the long lasting effects on indigenous well-being.

We’re still hard at work or mining and we still travel, but we do it with data and in planes, or sometimes we have to work from home.

5-pocket jeans have proven that

style doesn’t need a revolution

That’s not the problem

Re-think our denim

for future generations