4 Industry Trends Every Fashion Designer Should Know

April 4, 2017 Pablo Porfirio

Should you create your own brand or work within an established company?

Here are four industry trends that will help designers who want to go the entrepreneurial route:

1. Designer empowerment

2. Asian market

3. Social commerce

4. Millennials are shopping specialty

Designers that want to tap into these trends should consider what assets and experience they bring to the table to determine what partners they need to help launch their brand. For those with design expertise, but needing support with manufacturing, marketing, or eCommerce, a creation platform may be an ideal option to help get their designs into the hands of their customers. The result will be a market with fewer middlemen, bringing designers and consumers closer than they have even been before.

SHEILA EUGENIO

GUEST WRITER

Entrepreneur

Pablo Porfirio

Born in California, Native American designer Pablo Porfirio began his career in New York after graduating from the California affiliate of Parsons School of Design, now known as the Otis Art Institute. He worked as the chief designer for several American clothing companies, as an outerwear and leather design director, such as KENNETH COLE, as it rose to recognition. His women’s contemporary brand “JUNE”, which debuted in 2003 and presented the first collection in the Meatpacking District. In 2010, he left to update the revival menswear outerwear brand MEMBERS ONLY, and then in 2012 developed a complete men’s sportswear and outerwear collection for the U.S. ARMY brand.

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