Should you create your own brand or work within an established company?
Here are four industry trends that will help designers who want to go the entrepreneurial route:
1. Designer empowerment
2. Asian market
3. Social commerce
4. Millennials are shopping specialty
Designers that want to tap into these trends should consider what assets and experience they bring to the table to determine what partners they need to help launch their brand. For those with design expertise, but needing support with manufacturing, marketing, or eCommerce, a creation platform may be an ideal option to help get their designs into the hands of their customers. The result will be a market with fewer middlemen, bringing designers and consumers closer than they have even been before.
April 4, 2017