Off-Duty Luxe Sportswear
Meant for living life, worn hard and feeling incredibly soft.
Travel-ready essentials with contemporary fashion, native culture & military functionality.
Luxe materials uplift and blur the lines between femininity and masculinity.
Californio heritage mixed with Native American roots
What you find are the contrasts in the cultures present in the use of leather and linen, strength and fragility, the past and the present.
¡VIVA VIDA! represents
how we strive, without reservations,
to ‘LIVE LIFE’!
Past endeavors of the designer detailed further:
U.S. ARMY ®brand Design Director. A collection of clothing that rivaled the troops authentic gear.
Most recently, the designer proudly found himself being in the U.S. ARMY’s brand. Designed for civvies, he created a collection of clothing that rivaled the actual troops authentic specification garb. Often times it surpassed it in quality, due to the lack of restrictions set by the budgets of Quartermasters for U.S. troops. The parallel rise in the popularity of military clothing in youth culture was coincidental with Duane ‘The Rock’ Johnson as our brand ambassador. The vast historical references in military clothing give a touch of practicality and toughness to the designer’s oeuvre.